Following last week’s announcement that three marketing students would proudly represent the University in the final of a national marketing competition, organised by the Chartered Institute of Marketing (CIM), we are delighted to announce that our students made the final three.

Following their successful pitch, Olivia Tomlinson, Matthew Johnson and Stephanie Martin (pictured left to right) will now attend the prestigious Marketing Excellence Awards in London in April, where they will find out which position they will finish in.

The judges praised our students for their creativity and the professionalism of their pitch, as well as for the strong analysis and evidence that they presented.

Congratulations to our students on this fantastic achievement. The competition is a great opportunity for them to hone their pitching skills and build real-life experience to complement their classroom learning.


This week, three marketing students will represent Hull University Business School in the final of a national marketing competition.

Olivia Tomlinson, Matthew Johnson and Stephanie Martin (pictured left to right) will compete in the final of The Pitch, a nationwide marketing challenge organised by CIM (Chartered Institute of Marketing).

Peter Andrews, Lecturer in Marketing, has supported the students through the competition and said:

“Our students have worked incredibly hard on their pitch and have come up with a great concept for Wilkinson Sword. I am confident they will really impress the judges. Only 12 teams are competing in the London final so I am delighted Matt, Stephanie and Olivia have made it through. The University has a history of success at this competition and I wish them all the best.”

For the past two years, the University has been awarded first place for its exceptional student engagement at the awards ceremony and in 2016 two teams got through to the national final, achieving first and second place.

In addition to honing their pitching skills and building real-life experience to complement their classroom learning, the students have a chance to win some high value cash prizes in the competition.

Matthew, who spent the third year of his degree on a professional placement with Hull UK City of Culture 2017, said:

“I’m proud to have reached this stage of the competition and hope we have what it takes to make the final three. I can’t wait to see what the final holds for us.”